PINK PUP
LENGTH
FULL-TIME / IN HOUSE, SINCE 2022
SERVICES
STRATEGY, DESIGN, CONTENT CREATION, COPYWRITING, COMMUNITY MANAGEMENT, BRAND PARTNERSHIP MANAGEMENT
WEBSITE
GOALS
Pink Pup is a one-of-a-kind dog training and daycare all-in-one, so naturally its socials matched that high energy, knowledgeable, first class tone. When I started, I was tasked with a myriad of design work, revitalizing social engagement, and growing our community. I got to try so many different approaches, and within my first year I hit insane viral success for the company. We struck that momentum, and pursued influencer marketing and brand deals while the iron was hot, and got landed our first deal with D.C.. Since then, we’ve completely doubled our engagements and follower count and engaged in circles like Tucker Budzyn, the internet’s most bestest boy.
NOTES
In the very beginning, I took on many different roles as a lone wolf social media operation in the company. When I joined it was a two man operation, with no budget for marketing. I redefined our brand and harmonized our channels. My initial ideation, production, and action of the Justice for Bandit campaign helped set our rocket off into digital orbit. Bandit got so much love online, and so many real pets. Soon after, we launched Pink Pup’s first ever merchandise line & online shop, donating proceeds from our orders to help local shelters keep their lights on and their animals fed. We’ve pivoted into primarily online sales with the help of our ever-growing and tight-knit community, and continue to donate wherever needs it most.
STATS
In just three years on the squad, I’ve grown Pink Pup’s socials by 55.37% overall (18.46% per year), a higher than average increase for a more than average doggy daycare dream. TikTok saw a 61.7% follower increase and a 177.78% surge in likes, Instagram grew 34.22%, while Facebook followers rose 30.64%, with likes nearly doubling (96% increase), revitalizing engagement.
Within my 1st year, I was able to achieve viral success. Stapling our video to #4 on the audio “It’s Ok - Slowed” by Edith Whiskers, with almost 18 million views, and 20m+ total across all platforms.
In a crowded and saturated age, I take the unique upward momentum and run with it and rewrite what it means to make emotionally moving content.
GALLERY
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GALLERY /
BRAND COLLABS
DUNKIN’DONUTS
GOAL OF THE WORK
At the time, our staff were big Dunkin’ heads, so it made sense to reach out! With PSL szn in mind and one of Dunkin’s busiest times of the year, we capitalized on their influencer outreach. With the help of our pups we highlighted popular drinks while keeping it light and playful. We were given the opportunity show off our signature lineups in tandem with Dunkin’s own lineup as well.
NOTES
With only one deliverable in mind for this project, we really wanted to make an emotional impact. Our idea of combining our lineups with Dunkin’s was an immediate green light and a success.
DELIVERABLES
KONGGOAL OF THE WORK
We wanted to achieve growth in community and what better way to do so than with a household name for chews and treats. A giveaway is a great way to achieve very sudden flash followings, but hard to maintain. We took our initial en masse engagement and converted it to dedicated, engaged followers that look to Pink Pup for recommendations, a source for training, and daily dog moments.
NOTES
KONG is a family and fan favorite for durable toys. We partnered with them and received a plethora of new chews for our pups in the pack and at home, and like our content we wanted to share the love with our audiences. Combining dog-loving communities is a recipe for success and good vibes, and that’s exactly what the giveaway achieved.
DELIVERABLES
WARNERBROS.GOAL OF THE WORK
Warner Bros. is a company that’s been giving us something to look forward to on Saturday morning TV since our grandparents were kids. The brand itself has so many IPs, and has so many opportunities to utilize influencer marketing because their age demographic is so diverse. With our own demographic of older millennials, and those millennial’s kids being online, we were a great addition to promoting The Powerpuff Girls (including the reboot in 2016.)
NOTES
We immediately got to work picking the best two pups in the pack to rep our new fits from WB. Bella and Alfie stood out the best, and they are a favorite amongst our followers. Their attitudes were perfect for multimedia, and Tim made a great Professor Utonium.
DELIVERABLES
D.C.COMICS
GOAL OF THE WORK
Off of our success from organic marketing and trending growth, D.C. reached out to us to promote glow-in-the-dark Batman collars. The idea of promotion was simple and effective; showing off both sides of our crime fighting doggies the same way the caped crusader would.
NOTES
This was an opportunity to test and learn - to pick our most fitting pup and execute small, snackable content in order to grow. The video was a success and gave us the confidence to pursue bigger opportunities with more in-depth strategies while staying true to our own style of content production, and ensuring our fine blends hit the right audiences and markets.
DELIVERABLES